Oil, Gas and Energy
50
Maintenance Engineering
213
Safety and Environment
69
Digital Innovation and Transformation
17
Hands-on Automation and Process Control
10
IT Management and Cyber Security
336
Sustainability
155
Business Continuity and Crisis Management
6
Security Management
16
Interpersonal Skills and Self Development
53
Planning and Strategy Management
220
Tourism Management
164
Financial Technology (FinTech)
4
AI in Administrative & Secretariat
12
Communication and Writing Skills
29
Legal
12
Healthcare and Pharmaceutical Management
258
Auditing and Governance, Risk and Compliance
266
Women Only Courses
Procurement and Stores
340
Engineering and Instrumentation
37
Contracts Management
186
Short Masters
2
National Workforce Development
263
Administration and Secretarial
149
Education Management Courses
12
Operations Readiness and Assurance
68
Construction Works
109
Public Relations
213
Project Management
182
Finance and Accounts
229
Public Institutions
134
AI in Customer Service
6
Transportation Management and Aviation
88
Marketing and Sales
163
Customer Service
49
Data Management and Business Intelligence
25
Graphics & Design Skills Courses
17
Supervisory Management
412
AI in Strategic Planning
14
Operational Excellence
128
Banking, Insurance and Financial Services
156
Guerrilla marketing is an advertising strategy that focuses on low cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. This alternative advertising style relies heavily on unconventional marketing strategies, high energy and imagination. Guerrilla marketing is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz. It is designed to leave a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level. The course will give the participants all the tools and techniques to prepare and run a full guerilla marketing campaign.
The course includes self assessment tools, short presentations by the subject matter expert and the participants relevant to particular case studies and exercises, completing own guerilla marketing plan using the participant workbook, and analyzing guerilla marketing practices.
By the end of the course, participants will be able to:
Typically, the course is targeted towards new business owners and start-up entrepreneurs, owners of Small and Medium-size Enterprises (SMEs), marketing professionals working for SMEs, marketing professionals who would like to master low cost and high impact tactics, and marketers who wish to use online and social media tactics for generating traffic and leads.
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